Devta Kala Kendra (DEVTA KALAKENDRA PRIVATE LIMITED) is a DPIIT-recognized, founder-led maker of eco-friendly Ganpati idols, founded in 2021 and headquartered in Mumbai with a clay-craft workshop in Alibaug. We handcraft Shadu Mati, Paper Lagda and plantable Tree Ganesha idols using natural pigments and no Plaster of Paris — so that, in our words, "Tradition & Nature go hand in hand."
DEVTA (Devta Kala Kendra Private Limited) was established in 2021 by Er. Tushar Talari, a visionary engineer and entrepreneur. Tushar realized that while the community's love for Lord Ganesha was boundless, the millions of Plaster of Paris (PoP) idols immersed in natural water bodies were causing severe, long-term ecological damage to the beaches and marine life of Mumbai and coastal Maharashtra.
"Bappa represents creation. Immersing toxic plaster into our sacred oceans is contrary to His teachings. Bappa must return to nature — cleanly, as soil and water."
Combining modern material engineering with traditional sculptors' ancestral knowledge, Tushar built an eco-friendly devotional workshop rooted in natural materials. In 2023, the company earned DPIIT recognition under Startup India and an export licence (Import Export Code AAJCD6094K). Today, Devta runs production across Mumbai and coastal Alibaug, handcrafting biodegradable Ganesha idols from Shadu Mati clay and upcycled paper pulp — with no Plaster of Paris — sold across India and exported to 16 countries including the US, UK, UAE, Australia and Singapore.
Engineer-led, artisan-driven. The Talari brothers carry every Bappa idol from clay block to your doorstep.
An engineer and product designer leading the vision to replace polluting Plaster of Paris with biodegradable Shadu Mati clay and upcycled paper pulp, and to build Devta into a DPIIT-recognized eco-devotional workshop.
Oversees day-to-day operations across our Mumbai and Alibaug units — managing artisan teams, production schedules, and quality control.
DEVTA KALA KENDRA PRIVATE LIMITED
Recognised under Govt. of India's Startup India program by DPIIT.
We are extremely proud to be recognized under the Government of India's Startup India program by the Department for Promotion of Industry and Internal Trade (DPIIT). This recognition is awarded to startups displaying high levels of innovation, research, and environmental sustainability.
Devta's manufacturing solutions for high-strength, lightweight Paper Lagda (paper mache) idols and plantable Tree Ganesha represent a step forward in green craft. Our recognition assures wholesalers, mandals, and exporters of our quality standards and legal compliance. See our full manufacturing process and our Shadu Mati clay idols.
A scannable summary of who we are, what we make, and how to reach us.
| Legal entity | DEVTA KALAKENDRA PRIVATE LIMITED (brand: Devta Kala Kendra) |
|---|---|
| Founded | 2021, in Mumbai, Maharashtra, India |
| Leadership | Er. Tushar Talari (Founder & CEO); Vishal Talari (COO) |
| Head office | 1st Floor, Metal Box Company, Prayag Nagar, Mahul, Mumbai 400071 |
| Workshop | Clay-craft unit in Alibaug, Raigad district (Konkan coast) |
| Recognition | DPIIT / Startup India recognized; Import Export Code AAJCD6094K |
| Materials | Shadu Mati clay, Paper Lagda (upcycled paper pulp), plantable Tree Ganesha; food-grade natural pigments; no Plaster of Paris |
| Idol sizes | 6 inch to 60 inch |
| Export markets | 16 countries incl. India, US, Canada, UK, UAE, Australia, Singapore |
| Languages | English, Hindi, Marathi |
| Contact | +91 91678 34384 · [email protected] · Contact page |
Every Bappa idol created at Devta Kala Kendra is guided by strict cultural and quality principles.
We maintain strict spiritual purity inside our workshops. Every idol is sculpted and detailed with high respect and traditional reverence, ensuring Bappa's divinity is respected from clay mixing to painting.
No toxic chemicals, plastics, or Plaster of Paris. We use only organic paper pulp, natural Konkan clay, and water-soluble paints.
We support and employ a team of over 50 rural and traditional sculptors and women artisans in Sion and Alibaug, preserving ancient Maharashtrian craftsmanship.
Thick bubble wraps, heavy-duty cartons, and fumigated wood frames guarantee zero transit damage during domestic or export shipping.
We understand the critical timeline of festivals. Backed by our 15,000 sq. ft. unit, we guarantee on-time shipping with no delays.
From 6" to 60" grand idols, we ensure detailed facial features, grand crown structures, and gold embellishments that spark visual awe.
Devta Kala Kendra (DEVTA KALAKENDRA PRIVATE LIMITED) was founded in 2021 by Er. Tushar Talari, an engineer and product designer, who serves as Founder & CEO. His brother Vishal Talari is the Chief Operating Officer. It is run as a Talari-family, engineer-led business.
The head office is at 1st Floor, Metal Box Company, Prayag Nagar, Mahul, Mumbai, Maharashtra 400071, India, with a regional office in Sion, Mumbai. Clay-craft production is carried out at a workshop in Alibaug, Raigad district, on the Konkan coast of Maharashtra. You can reach us via our contact page.
Devta uses Shadu Mati (100% natural unbaked clay), upcycled Paper Lagda (paper mache from organic paper pulp with vegetable-starch binders), and plantable Tree Ganesha made with red soil, organic compost and embedded seeds. Idols are finished with food-grade natural pigments such as turmeric, red geru and multani mitti. No Plaster of Paris, plastics, or chemical paints are used.
Yes. Devta Kala Kendra is registered as DEVTA KALAKENDRA PRIVATE LIMITED and is recognized under the Government of India's Startup India program by the Department for Promotion of Industry and Internal Trade (DPIIT). It holds an Import Export Code (IEC: AAJCD6094K) for exports.
The idols are made from natural Shadu Mati clay and upcycled paper pulp instead of Plaster of Paris, hand-painted with food-grade natural pigments, and shade-dried for 14 to 21 days rather than oven-baked. Because they contain no PoP, plastics or chemical paints, the clay idols are designed to dissolve back into water during visarjan.
Last updated: May 2026
